Ambassadors and sampling
Ambassador management that shows which codes convert
Issue ambassador codes, track where they are redeemed, and read that next to the store's takings for the same period. Sampling and taste-testing sessions are scheduled and recorded the same way.
Ambassador programmes usually go unmeasured
Codes get handed out, discounts get honoured at the till, and at the end of the quarter nobody can say which ambassador produced customers and which produced a discount line. The record lives across a spreadsheet, a group chat and someone's memory.
OPZAIQ keeps ambassadors, their codes and redemptions in one list per store, so the programme has a number attached to it.
Sampling sessions as scheduled work
In-store sampling and taste testing are scheduled per store and recorded once run, including which products were sampled. That turns an ad-hoc activation into a repeatable operational task that can be compared between sites and weeks.
| What it handles | How it works |
|---|---|
| Ambassador records | Each ambassador stored with their details and the store or group they work with. |
| Codes and redemptions | Codes issued per ambassador, with redemptions recorded against the store. |
| Sampling schedule | Taste-testing and sampling sessions planned per store and per day. |
| Session records | What was sampled and who ran it, kept as an operational record. |
| Store attribution | Activity attributed to the store it happened in, not the group average. |
| Alongside takings | Ambassador and sampling activity read next to the store's sales for that period. |
Read next to the store's week
Because ambassador activity and takings sit in the same system, a sampling weekend or an ambassador push can be read against the days around it, per store, rather than argued about from screenshots.
Common questions
Do codes apply the discount at the till?
No. Discounts are honoured in your POS. OPZAIQ records the ambassador, the code and where it was redeemed, which is the part the POS does not keep.
Can ambassadors be shared across stores?
Yes. An ambassador can work with the group while redemptions are still attributed to the store where they happened.
Is sampling separate from ambassadors?
They are linked but distinct: sampling sessions are scheduled store work, and ambassador codes track the people promoting the brand.
Related parts of OPZAIQ
Give your ambassador programme a number
Add your ambassadors and their codes during the free trial and start recording redemptions.